We Attended the XCO Summit
Organized by Marketing Turkey to create a vision on designing and managing the customer experience and how to use the emerging marketing discipline, Experience Design & Management Summit XCO’18 was held at Bomontiada on May 24 Thursday with the theme “Experience Economy”. The presentation on “Transformation in Automobile Ownership” by Özgür Kara, Product Management and Marketing Director, attracted a considerable attention.
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