Our General Manager, Özgür Kara, attended Innovation Day Istanbul!

As DRD Fleet Leasing, we are undergoing a powerful transformation process that is being closely followed by our valued business partners, employees and customers.

As part of this, we have chosen Salesforce, a solution that brings together end-to-end management of customer information, from marketing and sales to customer service and business analytics, on a single integrated platform. It supports our customer-focused business model and ranks among the world's leading CRM and enterprise cloud computing solutions.

At the Innovation Day Istanbul event, our General Manager Özgür Kara stated that chaos is now the new normal in the business world and that adapting to it is important. He also emphasised that making quick and accurate decisions has become more critical than ever.

He also emphasised that access to data from a single, accurate source is a strategic necessity and that Salesforce's “object-oriented” and “no-code” infrastructure brings speed, efficiency and flexibility to our business processes.

He also took this opportunity to thank the leading team members who have worked tirelessly since the beginning of the process; the PwC consulting team, who have supported us throughout the project; and our business partners and customers, who have shown patience and support throughout.